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In-House SEO Team or an SEO Agency: What’s Better


Does hiring an SEO-team working as full-time resources in your company guarantee more success, or is SEO Services in Auckland a better alternative?

Your SEO success is a two-sided coin and the thought of trusting an SEO agency can bring up a lot of questions. On the other hand, having a dedicated workforce working on search engine optimisation may offer a sense of control and running things your way.

What we can say for sure is that these two different approaches can have entirely different inputs and outcomes. 

Now that you’re here, let’s understand the nitty gritty about both approaches and how they can impact your business. 


Pros and Cons of an In-House SEO Team

Pros of an In-House SEO Team:

Having an in-house SEO team can offer myriad benefits if you want to set up a dedicated group of professionals focused solely on their SEO strategy.

Dedicated Focus

An in-house team is exclusively committed to your company’s SEO needs, ensuring that their efforts are aligned with your brand, culture, and long-term goals. This dedicated focus can lead to a more personalized and cohesive SEO approach.

In-depth Understanding

With an internal team, there is an opportunity for a deeper understanding of your brand. In-house members can immerse themselves in your company’s ethos, enabling them to tailor SEO strategies that resonate with your unique identity.

Greater Control and Proximity

Having an in-house team may provide a sense of control and proximity. When you have employees working under one roof, it’s easy to ensure direct communication and immediate feedback. Similarly, quick adjustments are possible, if need fostering a collaborative and responsive environment.

Cons of an In-House SEO Team:

However, the in-house approach comes with its set of challenges that businesses need to carefully consider.

Recruitment Challenges

Building an in-house team requires time and effort in recruitment. Finding skilled SEO professionals who align with your company’s values can be a demanding process.

Ongoing Training

SEO is a happening field and keeping up with constant updates and changes in algorithms is paramount. Keeping an in-house team over an SEO agency in New Zealand may neeed continuous training, which further demands additional resources. 

Periodic training sessions or third-party training can cost a fortune and may divert your resources from high-priority tasks.

Limited External Perspectives

An in-house team may lack exposure to external perspectives and industry trends. This insularity could potentially limit the innovation and fresh ideas needed in the ever-evolving digital landscape. 

Plus, a limited set of people working on the same project may be overshadowed by your rivals’ consistent and intense SEO efforts, especially if the competition in your industry is high. 

Pros and Cons of SEO Services in Auckland

Pros of SEO Services in Auckland

Considering SEO services in Auckland can bring whole lot of advantages to the table, and here are some of them.

External Expertise

SEO agencies bring a wealth of experience to your project, considering they work with diverse clients. This external expertise can introduce a broader perspective and a rich knowledge base to enhance your SEO strategy. 

Working with the Best Organic Marketing Company in New Zealand can turn out to be the best decision for your business, as it can help you benefit from a team of talented professionals.

Industry Exposure

Agencies are typically well-versed with industry trends and best practices due to their exposure to various clients. This can be particularly beneficial in staying ahead of the curve and implementing cutting-edge SEO strategies.

Scalability and Flexibility

SEO services offer scalability, allowing you to adjust your strategy based on evolving business needs. This flexibility is advantageous, especially for businesses with fluctuating requirements.

Cons of SEO Services in Auckland:

However, relying on external services has its own set of challenges that businesses should be aware of.

Potential Lack of Familiarity

SEO agencies might not have an immediate familiarity with the intricacies of your brand, potentially requiring a learning curve before they can fully optimise their strategies.

However, this can change if the agency in question has a decade or long experience in SEO. Bonus points if they’ve had clients of similar industry in the past. This can eliminate the alienation and you can expect more precise results.

Communication Challenges

If the SEO agency is not local, communication challenges may arise. Time zone differences and cultural nuances could impact the effectiveness of collaboration.

Most local SEO Services in Auckland can connect on your time zones and remove any doubt of connectivity. As long as your agency provides quick feedback resolution and keeps you up to date with the progress, you don’t have to be worried about this point.

Dependency on External Entity

Opting for external services means depending on an external entity for crucial aspects of your digital strategy may bring some doubts. 

For this, you can simply refer to online testimonials, get in touch with their previous clients or take a look at their portolio. Proper research and background check always benefits and gives you peace of mind.

In-House Team or SEO Firm: What’s Best for You

As you contemplate whether to build an in-house SEO team or opt for SEO services in Auckland, here are some points to look out for.

Business Size and Budget

The size of your business and available budget your decision. Smaller businesses might find agencies more cost-effective, while larger enterprises may have the resources to maintain an in-house team. 

Competitiveness in the Industry

Evaluate the competitiveness of your industry. In highly competitive sectors, an SEO agency in Auckland can help you stand out alongside your SEO team.

Long-Term Goals

Consider your long-term business goals. If SEO is a central component of your ongoing strategy, an in-house team might offer sustained dedication and alignment with your vision.

Likewise, you don’t have to stick to just one approach. Many businesses opt for partnering with digital marketing agency in NZ despite having an SEO team on-board. Many times, these agencies can act as an advisor and monitor efforts in real time. 

Also, having an SEO team working with an SEO firm can bring the best of both worlds, by improving communication, strategy and results. 


No matter what you choose, you must always expect one thing to increase; your ROI. 

It’s also important to understand that choosing one over the other isn’t a red-pill or blue-pill question. Your business size, expectations and budget may suffice to help you choose between a full-time team or SEO Services in Auckland.

A medium-sized e-commerce business, startup, or an established company may see improvements in organic traffic and search engine rankings with an SEO team. However, their salaries, consistent efforts in motivating and retaining the team can be a lot to handle.

But if the same business consults one of the Top SEO Companies in New Zealand, they can benefit from agency’s external expertise. SEO firms can act as an extension of in-house teams, supporting your goals either way. 

The Tech Tales can help you with SEO operations. Your SEO journey is unique, and we’re here to help you make the right choice for sustainable success.

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