PPC or Pay Per Click advertising is a widely-used marketing tactic. With sponsored searches and display ads, they can guarantee higher visibility online that other advertising methods can’t.
Alongside or independent of SEO, PPC adverts can yield colossal returns, if done the right way.
However, most companies invest thousands of dollars into PPC only to get their ads rejected or getting mediocre to no results.
Some even wish they could’ve hired the right resource—that could get them increased website visits, more leads and finally, better sales.
You don’t want to be one of these.
Sometimes, things are best when left to experienced professionals, perhaps with the Top PPC Agencies in New Zealand whose job is to get you one thing i.e. results.
- What is a PPC Agency?
- How Does a PPC Agency Help You
- Things About The Best PPC Agency You Must Know
- Because Numbers Matter
- Proper Understanding of Local Search
- Mobile Optimisation
- Focus on Relevant PPC Channels
- Extensive keyword research
- Expert in Overall Digital marketing
- In House PPC Team VS PPC Company
- Choose the Right PPC Journey Today
What is a PPC Agency?
A PPC agency is a service provider that helps you with your Pay-Per-Click campaigns through their expertise.
Now, SEM (Search Engine Marketing) is an umbrella term for PPC, which further includes Google Ads, Facebook Ads, and other PPC-based ad media utilised to capture online users.
Most digital marketing agencies provide PPC advertising, although some specialise in Google Ads.
The Best Search Engine Marketing Companies in New Zealand strive to raise the visibility of their clients’ products or services through various advertisements, including Pay-Per-Click.
While it’s true that picking a PPC agency over an individual consultant is that the agency can provide you with a wide range of PPC media and other services at a lesser cost.
How Does a PPC Agency Help You
So, what is exactly that a PPC Agency does for you? The answer can depend on your goals.
Here are some of the common services included by a PPC firm:
- Getting high quality leads for your business.
- Preparing a convertible ad copy.
- Creating a compelling ad design for each campaign.
- Increasing sales and overall conversions.
- Boosting brand awareness.
- Revising advertising strategies for better results.
6 Things About The Best PPC Agency You Must Know
There’s no shortage of PPC Agencies. The only problem is that not every agency will align well with your expectations, and no agency is “better than the other.”
Some specialise in Google Ads and other forms of advertising, while for others providing an exceptional consumer experiences is a priority.
It’s also not uncommon for you to find agencies that claim to be the best in their field.
Ultimately, you’ll have to narrow down your options to PPC providers that are worth your money. Here are some of the things you need to consider in Top PPC Agencies in Auckland.
A. Because Numbers Matter
PPC is an interesting kind of digital marketing because it enables you to link your income to your ad spend. Since you want to know how much your profit your income is bringing in, you need to have access to data, analytics, and results.
The best PPC services know how to use data to develop unique ideas that increase your overall ROI. They focus on creating campaigns by combining what they already know and what they discover about your target market.
Furthermore, they acknowledge the significance of gathering as much information as possible and sharing that data with you.
Most agencies may mention it on their website, but if you can’t access these details, here are some questions you can ask before partnering with them.
- What tools do you use to track key PPC metrics?
- Will you actively share your data and findings with us?
- Do I have access to analytics and reporting on my own?
- Is your solution accompanied by a comprehensive analytics report?
- If yes, what information do you provide in such reports?
B. Proper Understanding of Local Search
82% of smartphone users use search engines to discover local businesses. Most of their queries are followed by “near me” for dining, buying, or having fun, among other things.
Furthermore, 76% of those searches result in a same-day in-store visit.
This must’ve made it clear that majority of the traffic is brought in by local searches.
Of course, if you want to make it big, you’ll have to start small. By capturing your local audience, you can get more traffic to your website while addressing their concerns.
However, this isn’t enough. To make the best of local searches, it’s critical that you appear in search results at the right time.
Choose an agency that is well-versed in local search (both paid and organic).
During your initial call, you might want to ask questions like:
- How do you go about achieving local paid search goals?
- Could you please provide any local PPC results you’ve achieved for similar businesses?
- We aim to reach out to our immediate communities. Could you please explain how that works?
- How do you assess the effectiveness of location-based keywords?
- Do you utilise bid modifiers for geographic queries?
C. Mobile Optimisation
Mobile devices account for more than half (53%) of all search ad clicks. The days of crafting creatives and text for desktop first are long gone.
PPC advertising must now be widely available on devices of all sizes more than ever before.
And the world of mobile SEO is complicated, especially when mixed with constantly changing search and social algorithms. As a result, it’s critical to pick a PPC firm that understands how to handle the change to mobile browsing.
Some agencies may mention this on their webpage, while others may not. So, during your initial phone contacts, make sure to ask questions to confirm they know what they’re talking about.
You may test this by asking questions like:
- Can you share any past campaign mobile-specific results?
- What are your opinions on creating PPC advertising for mobile devices rather to desktop computers?
- Do you offer mobile-optimised copy and display advertising, or advice on how to enhance them?
- Do you make use of bid modifiers on mobile devices?
D. Focus on Relevant PPC Channels
Whether you want to run search, social, shopping, or multi-channel PPC campaigns, you should look out for a PPC firm that specialises in the platforms you’re planning to use.
There’s no such thing as a good or bad marketing channel. However, it is dependent on your final aim.
Some agencies may only work on search campaigns, whilst others suggest, create, and manage sponsored social media initiatives. No two campaigns or PPC firms are alike.
So, keeping your intentions clear about your PPC goals and channels is a must. Ask yourself, “What channels are you thinking about?”, “Do you also require assistance with design or ad copy?”
Perhaps you like a collaborative effort, or perhaps you prefer to remain completely hands-off. Determine what you require and anticipate from a PPC firm and use that information to influence your selection.
On your first call with an agency, remember to discuss your objectives and goals to ensure they are a suitable fit.
E. Extensive keyword research
Targeting commercial-intent (transactional) keywords is the quickest approach to get a return on your investment. People that search for “Buy SmartTV” or “best website development services” are ready to buy.
However, gaining more money isn’t the main purpose of PPC advertising. Perhaps you want to expand your email list in order to bring additional leads to your sales funnel. Alternatively, boost brand awareness. Alternatively, boost traffic to assist raise ad income.
Regardless of the final aim, your PPC agency must grasp the purpose of your campaign and assist you in selecting acceptable keywords to target.
This is not often available on their website. So you’ll have to conduct some research.
Here are some excellent questions to ask on your initial phone call:
- How do you pick which keywords to prioritise?
- What tools do you use for keyword research?
- Could you describe your keyword approach for a comparable business?
- What measures do you use to determine whether or not a keyword is doing well?
F. Expert in Overall Digital marketing
PPC advertising doesn’t exist in isolation.
It is typically a minor component of a larger digital marketing campaign.
And the top PPC providers understand this and work to develop effective ads and PPC strategies that complement your overall business objectives.
Sure, powerful keywords that target the correct audiences are required for PPC. However, it goes far beyond than that.
Because they are exceptional marketers themselves, great agencies understand the larger picture and can frequently assist enhance other parts of your digital marketing strategy.
In House PPC Team VS PPC Company
Hiring an in-house PPC expert may seem more enticing than investing in an agency’s services. You can oversee what they’re doing and tweak inputs in real time.
But this approach could go in a lot of ways. First, be prepared for the recurring salaries and other payments like taxes and benefits. Regardless of you get your results, you’ll have to pay a fixed amount each month just to maintain the team.
Plus, their limited expertise can hinder you from achieving your goals or finding new ways to perform better.
Otherwise, if you hire someone to work at your workplace specifically for managing PPC, they can be held accountable and work closely with your team.
Here are some more advantages of a PPC company over an in-house resource.
Choose the Right PPC Agency Today
The right PPC Agency is all about making your business grow. Some PPC agencies can take it off their plate by not committing to results or guaranteeing regular reports; in such a case, move forward to other options.
Afterall, Top PPC Agencies in Auckland demonstrate integrity and transparency, which their clients benefit from (#KnowYourPPCExpert). By choosing the right agency, it can unlock exponential ROI and learning opportunities as you plan on advertising your business online.
At The Tech Tales, we’ve helped our clients make the most of our services through organic traffic as well as strategic PPC methods. By combining SEO and PPC, we help you capitalise on your website clicks, resulting in consistent revenue growth!
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