Does TLD Matter in SEO? Everything You Need to Know

Your website’s top-level domain (TLD), such as .com, can influence user trust, geographic targeting, and brand relevance. While it does not directly impact SEO rankings, it can affect how users perceive and interact with your site. If you are about to get a new website for your business, you may want to know everything about… Continue reading Does TLD Matter in SEO? Everything You Need to Know

How to Rank High with Local SEO: Proven Strategies for Higher Visibility

Did you know that 76% of people doing a local search on their phones visit a store within a day, with 28% of those searches leading to a purchase. If you’ve got a physical store, office or a service based business, you can increase your footfall with local SEO, which includes having a well optimised… Continue reading How to Rank High with Local SEO: Proven Strategies for Higher Visibility

Is SEO Dead in 2025? The Truth About SEO’s Future and What’s Next

Is SEO dead in 2025? The answer is no, SEO is evolving, not disappearing. However, 2024 was a tough year for SEO professionals.  To claim that SEO is dead, we must ignore the fact that Google still garners 89.62% of the search traffic. ChatGPT receives significantly less traffic, estimated at around 2% of Google’s monthly… Continue reading Is SEO Dead in 2025? The Truth About SEO’s Future and What’s Next

How to Dominate Search Results with Featured Snippets & E-E-A-T

Everyone wants to be on the top when it comes to Google search results. But what’s even better than rank 1 on the first page of Google? It’s position zero. If you’re wondering how to rank for featured snippets, this is your opportunity to grab that top spot and gain faster visibility than your competitors… Continue reading How to Dominate Search Results with Featured Snippets & E-E-A-T

ChatGPT for SEO: Discover Hidden Keyword Opportunities with AI

It’s interesting how ChatGPT has become the go-to place for everything, from completing assignments to solving complex problems. For marketers, it has turned into a goldmine that keeps on giving.  This AI platform has now evolved into a powerful keyword research tool — giving deeper, fresher insights into users’ search patterns and tendencies, and that’s… Continue reading ChatGPT for SEO: Discover Hidden Keyword Opportunities with AI

The Future of SEO: Key Tactics to Increase Organic Traffic in 2025

Ever since the introduction of  Artificial Intelligence, marketing hasn’t looked the same. With so many tools to strategize, automate, and streamline your tasks, AI is garnering more user trust as the days go by.  In response to this, Google brought in one of the most time-saving and smart innovations led by AI — enter the… Continue reading The Future of SEO: Key Tactics to Increase Organic Traffic in 2025

Zero Click Searches: Adapting Your SEO Strategy to Featured Snippets

Zero click searches take place when a search engine gives an answer to a query directly on the search engine results page (SERP) & most often through featured snippets. These snippets usually appear in a variety of formats, including paragraphs, lists, listicles & videos.  These snippets also provide users with impromptu answers, understating the need… Continue reading Zero Click Searches: Adapting Your SEO Strategy to Featured Snippets

Creating Evergreen Content That Ranks: A Kiwi Marketer’s Guide

In the subsequent world of digital marketing, where rules and guidelines change almost everyday, making & framing good content is actually the most important part of it. This is why abiding by some well-researched rules is a good choice, one such example is Evergreen content. So let’s dive into it without any further ado.  Let’s… Continue reading Creating Evergreen Content That Ranks: A Kiwi Marketer’s Guide