Author: Tech Tales Team

Before using Google Scholar for academic research, do keep in mind that, as a search engine with scholarly attributes, it accumulates information in a way that is different from how you find it through a database. Google Scholar only looks at the first result that meets your criteria. The interface reflects that you will need… Continue reading How To Use Google Scholar For Academic Research: A Beginner’s Guide

A simple website audit can reveal many vital signs of your online presence.  One of them is the H1 tag, which can signal to both users and search engines the main topic of a page. When used correctly, the H1 tag can enhance clarity, accessibility, and your chances of ranking well in search results. But… Continue reading How Many H1 Tags Per Page? Best Practices for SEO

Most of us treat meta descriptions like an afterthought.  Writing meta titles and descriptions usually comes after completing a compelling page or a well-researched, in-depth blog. Fit in a main keyword, highlight the gist of the page, and anything else you could fit in limited characters. But is that all? And if you’re truly putting… Continue reading Does Meta Description Have Any Impact on SEO?

If you were to suddenly change the background and text of your website to black, would it be garnering the same visits and clicks, if not more? The answer is mostly no. A change like this would render your site completely unreadable.  While you may get initial clicks at first, your bounce rate would rise.… Continue reading How Website Design Influences SEO More Than You Ever Know

When it comes to SEO, the most common things that may cross the mind are keywords, backlinks, and content quality. While these are not wrong, there’s also another element that quietly plays a role in your website’s visibility, though not much talked about. It’s the slug — yes, a part of the URL that tells… Continue reading Does URL Slug Affect SEO? Everything You Need to Learn

Your website undergoes several changes in order to stay relevant online and keep showing up for user search queries. This also means that you might update old pages, discard irrelevant ones, and probably give a fresh look to your blogs. So, what would your users see if they’re trying to access old content that doesn’t… Continue reading How 301 Redirects Impact Your Rankings and Online Traffic

While browsing something online, you would’ve come across sudden promotions; perhaps in the form of a free course booklet, or a window asking you to grab a free quote. These often appear a few seconds after you open a website (and let’s be honest, some of them can be quite annoying). An average person encounters… Continue reading How to Use Pop Ups Without Hurting Your SEO?

The competition of getting noticed online has always been increasing; think relentless posting of many blogs, optimising landing pages, spending $$$ on guest posting, and whatnot. But as much as we’re trying to inform Google crawlers alongside our actual users, the real question is, how do Google bots view our website? (And what can we… Continue reading How Schema Markup Helps SEO and Improves Search Visibility

Ever ended up with more than one final draft from your team for the same campaign? You could run an A/B test to see which one performs well. Digital marketing often involves rigorous experimenting to see what works best. Whether it’s about your email campaigns, targeted ads, or Search Engine Optimisation (SEO), A/B testing has… Continue reading SEO AB Testing-A Complete Guide to Optimising Your Website