The Future of SEO: Key Tactics to Increase Organic Traffic in 2025

The Future of SEO Key Tactics to Increase Organic Traffic in 2025
Tech Tales Team
2025-01-27

Ever since the introduction of  Artificial Intelligence, marketing hasn’t looked the same. With so many tools to strategize, automate, and streamline your tasks, AI is garnering more user trust as the days go by. 

In response to this, Google brought in one of the most time-saving and smart innovations led by AI — enter the Google AI overviews, a feature that gives a snippet of a summarized answer after scanning millions of websites on the internet. 

With AI developments like this in store, there are a number of methods that SEO professionals can incorporate in their strategy to improve their online presence in 2025

Impact of New Developments on SEO: What to Expect

Google AI overviews is now making many marketing professionals change their course of activities in the next 12-24 months. Previously known as Search Generative Experience, this feature parses millions of sources on the internet to form the most comprehensive result. 

It uses NLP (Natural Language Processing) to give a relevant snippet for a given query. This has been widely helpful for users who want quick answers to problems and don’t want to dive deeper into websites. Since its snippet takes a pixel space of 600, organic results on the first page are placed below, which most users do not visit. 

Hence, AI Overviews may cause organic traffic to plummet, with some websites experiencing a whopping 25-45% decrease in visits. 

Ways to Increase Organic Traffic in 2025

Update Your Content with E.E.A.T Update

SEO is changing rapidly, and so is content marketing. Not optimizing old content published on your website can be a huge oversight. If the previous content repository on your website does not align with the search engine policies(E.E.A.T), there is high likelihood it would not rank well on Google.

To improve your ranking, ensure that your new and existing content complies with (E-E-A-T) Experience, Expertise, Authoritativeness, and Trustworthiness — a core update by Google. Google algorithms favour sources with high authority that can comply with user intent with specific and relevant information. The more your website’s authoritativeness, the higher your user credibility and hence higher chances of getting your content featured on AI Overviews. To demonstrate that you are an old, experienced player in the battlefield, trusted by similar users as them, start by designing your content strategy in such a way that it addresses user queries right on. You can do this by highlighting your expertise while offering them the solution to their problem. For building authority, earn as many citations as you can from high-performing websites in the similar niche/category.

Automating SEO Tasks with AI

Although your priority is to execute your SEO strategy for consistent results, you can leverage AI to automate repetitive tasks that are difficult to handle on a large scale, including:

  • Conducting site crawls and technical audits for millions of URLs
  • Tracking rankings consistently across various devices and locations
  • Monitoring backlinks and identifying new opportunities

For instance, an AI content optimization tool can recommend enhancements, but any modifications should be manually reviewed and approved. 

Before you publish your content, get an AI-powered SEO tool to suggest and automatically generate internal links within your site. This can enhance site structure and user experience while helping to distribute link equity more efficiently.

Incorporate Technical Changes to Your Website

Optimizing your content for AI Overviews can help solve a chunk of the problem. Since users are typing their queries as questions, creating content that directly answers common questions scores higher chances of getting featured in snippets. See if you can incorporate FAQ sections or dedicated blog posts to provide clear, concise answers.

The next step would be to use structured data, with which you can help search engines better understand the context of your content. Keep your content compatible with NLP, a language that AI models use for comprehending user queries. This can be done by implementing schema markup for richer search results.

Enhance Your User Experience

An innovative user experience can improve your users’ average time spent and conversions. Crafting a uniform flow motivated by user intent can help you cut down on bounce rates and thus, improve SEO rankings. 

And no, you don’t need to spend time or money on gamification. Witty content cues, such as bold copies and clear CTAs on landing/service pages can also do the trick. Ensuring a cleaner user interface can improve your user’s site navigation and overall engagement — thus reducing bounce rates.

2025 is Your Year: Get Started with a Thought-Out SEO Strategy

The best way to keep your website rankings growing is understanding that the fight is not with AI, but with defunct SEO tactics that worked a decade ago. If you are all in for reconciling with AI, and not avoiding it, you can provide your users the ideal experience and build trust over time. 

PS: Need help managing and guiding your SEO strategy? Book a call with SEO Agency in New Zealand today and let us take care of your SEO concerns.