Are 404 Errors Bad for SEO? Here’s What You Need to Know

So, you’re just looking at your website in google search console, checking if everything looks good. The next thing you know is you’ve got a bunch of 404 errors. And now you’re left wondering what to do next. Most people slip into fear when they encounter unexplained 404 errors on their website. But is it… Continue reading Are 404 Errors Bad for SEO? Here’s What You Need to Know

How Schema Markup Helps SEO and Improves Search Visibility

The competition of getting noticed online has always been increasing; think relentless posting of many blogs, optimising landing pages, spending $$$ on guest posting, and whatnot. But as much as we’re trying to inform Google crawlers alongside our actual users, the real question is, how do Google bots view our website? (And what can we… Continue reading How Schema Markup Helps SEO and Improves Search Visibility

SEO AB Testing-A Complete Guide to Optimising Your Website

Ever ended up with more than one final draft from your team for the same campaign? You could run an A/B test to see which one performs well. Digital marketing often involves rigorous experimenting to see what works best. Whether it’s about your email campaigns, targeted ads, or Search Engine Optimisation (SEO), A/B testing has… Continue reading SEO AB Testing-A Complete Guide to Optimising Your Website

How to Add a User to Your Google My Business Profile (Step-by-Step Guide)

The best way to keep your business accessible on local search is Google My Business. But what if you are operating in more than one location? That would simply mean giving access to different employees or persons to manage content on your Google My Business Profile. Adding a user on your GMB profile can speed… Continue reading How to Add a User to Your Google My Business Profile (Step-by-Step Guide)

Is Shopify SEO-Friendly? A Complete Guide for E-Commerce Stores

Shopify is one of the leading platforms for setting up an eCommerce business. With about 4.5 million stores worldwide and more businesses going online, Shopify is setting the standard for cost-effective custom websites in the eCommerce world. However, merely setting up a Shopify website doesn’t cut it. You need to integrate it with a robust… Continue reading Is Shopify SEO-Friendly? A Complete Guide for E-Commerce Stores

Does Embedding YouTube Videos Help SEO? A Complete Guide

Humans are wired to remember 80% of what they see, and only 20% of what they read. That’s why, it’s much easier to get noticed with visual content than with just words, bringing us to one way of adding visuals to our website without much effort — embedding videos. Embedding videos have their share of… Continue reading Does Embedding YouTube Videos Help SEO? A Complete Guide

What is Google Algorithm in SEO? A Beginner’s Guide

Google releases a variety of algorithm updates to help its users access relevant and top performing websites. With its core releases anticipated mostly in March and November, marketers dread how these updates will impact their efforts to feature on Google’s first page. This means they could either experience a sudden surge in traffic, or lose… Continue reading What is Google Algorithm in SEO? A Beginner’s Guide

What is AMP in SEO? A Beginner’s Guide to Accelerated Mobile Pages

Mobile users now make up for about 63% of searches on mobile devices. This shift highlights the need for websites that load quickly and efficiently.  One effective way is AMP, a significant factor that leads to faster loading pages and indirectly contributing to more mobile user traffic.  AMP or Accelerated Mobile Pages is an open-source… Continue reading What is AMP in SEO? A Beginner’s Guide to Accelerated Mobile Pages

Is Weebly Good for SEO? A Comprehensive Analysis

With over 1.1 billion websites on the internet, a lot of these have been made with CMS (Content Management Systems) or website builders that are cheaper, easier to understand, and good for small businesses that are going online for the first time. Such a website builder Weebly is widely used to create websites in minutes,… Continue reading Is Weebly Good for SEO? A Comprehensive Analysis