{"id":791,"date":"2024-09-26T06:29:59","date_gmt":"2024-09-26T06:29:59","guid":{"rendered":"https:\/\/www.thetechtales.co.nz\/blog\/?p=791"},"modified":"2025-06-17T09:30:06","modified_gmt":"2025-06-17T09:30:06","slug":"turning-clicks-into-connections-creating-genuine-engagement-with-localised-content","status":"publish","type":"post","link":"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/","title":{"rendered":"<strong>Turning Clicks Into Connections: Creating Genuine Engagement With Localised Content<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Let\u2019s start with the basic understanding of what localised content actually means. So here goes, the process of making a content appropriate according to a local target market customer is known as localization. It is further from content translation, which is only one aspect of content localization. In a formal manner we may consider that there are not fewer possibilities to make content localisation fit for our target audience in the market.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-when-do-you-need-content-localization\" data-level=\"2\">When Do You Need Content Localization?<\/a><\/li><li><a href=\"#h-benefits-of-content-localization\" data-level=\"2\">Benefits of Content Localization<\/a><ul><li><a href=\"#h-increased-traffic-and-engagement\" data-level=\"3\">Increased traffic and engagement<\/a><\/li><li><a href=\"#h-higher-credibility-and-conversions\" data-level=\"3\">Higher credibility and conversions<\/a><\/li><li><a href=\"#h-lower-marketing-and-advertising-expenses\" data-level=\"3\">Lower marketing and advertising expenses<\/a><\/li><li><a href=\"#h-improved-search-engine-rankings\" data-level=\"3\">Improved Search Engine Rankings<\/a><\/li><li><a href=\"#h-localization-is-a-growing-global-marketing-trend\" data-level=\"3\">Localization Is A Growing Global Marketing Trend<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">More specifically, content localization aims to adapt content of any form to locally accepted cultural norms that guide people\u2019s behaviour and interactions. Many top <a href=\"https:\/\/www.thetechtales.co.nz\/\">digital marketing agencies NZ<\/a><strong> <\/strong>use these pieces of content to leverage their growth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to many sources, content localization can have a positive impact on business results. Let\u2019s check out how:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers tend not to buy from websites in other languages. At least 40% of customers don&#8217;t buy products from websites in other languages.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>65% prefer content in their language, even if it\u2019s poor quality.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>73% want product reviews in their language.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These findings make it clear that if you\u2019re not localising your content, you\u2019re missing out on connecting with a large portion of global consumers. As a result, you could be losing out on valuable leads, conversions, and revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-do-you-need-content-localization\">When Do You Need Content Localization?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is highly advised to not risk entering foreign markets with a non-localised content strategy. So, save your business from ruining its reputation by optimising your content accordingly. This will save you time and amplify your business to heights. It is important for a business to understand a foreign market&#8217;s target audience and make content accordingly, and keep changing their content according to the needs of the customer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Best <a href=\"https:\/\/www.thetechtales.co.nz\/seo-company-in-new-zealand\">SEO agencies<\/a> in New Zealand are practising these factors to hike their client\u2019s business and sales.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-content-localization\">Benefits of Content Localization<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increased-traffic-and-engagement\">Increased traffic and engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bringing traction to your site is satisfactory but don\u2019t you want your users to stay and look around for longer and keep coming back to your site for more? By localising your content, you can ensure that people not only find your site and click through to it, but that they also stay engaged once they land on your page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-higher-credibility-and-conversions\">Higher credibility and conversions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A decent localisation strategy might help ensure that your site comes across credible and instigates trust in the audiences. Make sure your audiences feel confident working with you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lower-marketing-and-advertising-expenses\">Lower marketing and advertising expenses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is rightly said that localisation can help you not waste your money on marketing tactics that won\u2019t work with your audience. Instead, spend money on localised content development so that it is worth your while in the long run.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improved-search-engine-rankings\">Improved Search Engine Rankings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We know that culture influences search behaviour and this isn\u2019t news to anyone in the world of <a href=\"https:\/\/www.thetechtales.co.nz\/seo-company-in-new-zealand\">search engine optimization<\/a> (SEO). When you target the right keywords, you adapt content to local consumption trends, and make your business standout in the local language that directly impacts global crowds and results in your site ranking higher in terms of international SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-localization-is-a-growing-global-marketing-trend\">Localization Is A Growing Global Marketing Trend<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays, global users select websites that are in specific languages. Hence, they do not visit websites and brands that are not in compliance with this factor. For example, let&#8217;s consider these globalisation stats:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While 60% of all content on the Internet is in English, native English speakers only make up about 5.4% of the world\u2019s population. Only 25.3% of the Internet market share prefers English-only content, which leaves nearly 75% who prefer to consume content in another language [MotionPoint].&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With these tactics and strategies, amplify your business to great heights. Also make sure to contact The Tech Tales, best digital marketing agency in Auckland, New Zealand and drive traction to your website and generate leads without any hassle!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s start with the basic understanding of what localised content actually means. So here goes, the process of making a content appropriate according to a local target market customer is known as localization. It is further from content translation, which is only one aspect of content localization. In a formal manner we may consider that&hellip; <a class=\"more-link\" href=\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/\">Continue reading <span class=\"screen-reader-text\"><strong>Turning Clicks Into Connections: Creating Genuine Engagement With Localised Content<\/strong><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Engagement Using Localised Content NZ<\/title>\n<meta name=\"description\" content=\"Best practices in SEO in New Zealand. The Tech Tales discusses how to create hype over your websites by localising your content. Know more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Clicks Into Connections: Creating Genuine Engagement With Localised Content\" \/>\n<meta property=\"og:description\" content=\"Best practices in SEO in New Zealand. The Tech Tales discusses how to create hype over your websites by localising your content. Know more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/\" \/>\n<meta property=\"og:site_name\" content=\"thetechtales.co.nz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thetechtalesnz\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T06:29:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T09:30:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thetechtales.co.nz\/blog\/wp-content\/uploads\/2024\/09\/Turning-Clicks-Into-Connections_-Creating-Genuine-Engagement-With-Localised-Content-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tech Tales Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tech Tales Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/\"},\"author\":{\"name\":\"Tech Tales Team\",\"@id\":\"https:\/\/www.thetechtales.co.nz\/blog\/#\/schema\/person\/8ca417dc93625d4d8f0dab3888e2fd24\"},\"headline\":\"Turning Clicks Into Connections: Creating Genuine Engagement With Localised Content\",\"datePublished\":\"2024-09-26T06:29:59+00:00\",\"dateModified\":\"2025-06-17T09:30:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/\"},\"wordCount\":694,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.thetechtales.co.nz\/blog\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/\",\"url\":\"https:\/\/www.thetechtales.co.nz\/blog\/turning-clicks-into-connections-creating-genuine-engagement-with-localised-content\/\",\"name\":\"Increase Engagement Using Localised Content NZ\",\"isPartOf\":{\"@id\":\"https:\/\/www.thetechtales.co.nz\/blog\/#website\"},\"datePublished\":\"2024-09-26T06:29:59+00:00\",\"dateModified\":\"2025-06-17T09:30:06+00:00\",\"description\":\"Best practices in SEO in New Zealand. 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