{"id":735,"date":"2024-07-12T07:22:52","date_gmt":"2024-07-12T07:22:52","guid":{"rendered":"https:\/\/www.thetechtales.co.nz\/blog\/?p=735"},"modified":"2024-07-12T09:11:11","modified_gmt":"2024-07-12T09:11:11","slug":"how-to-drive-more-clicks-on-your-website-increase-conversions","status":"publish","type":"post","link":"https:\/\/www.thetechtales.co.nz\/blog\/how-to-drive-more-clicks-on-your-website-increase-conversions\/","title":{"rendered":"How to Drive More Clicks on Your Website &amp; Increase Conversions"},"content":{"rendered":"\n<p><strong>TABLE OF CONTENTS<\/strong><\/p>\n\n\n\n<ul class=\"table-ofContent\">\n<li><a href=\"#1\">What Are Call to Actions: Do They Matter?<\/a><\/li>\n<li><a href=\"#2\">How to Make Effective CTA\u2019s that Convert Your Audience<\/a><\/li>\n<ul>\n<li><a href=\"#21\">Bring Some Contextuality to Your Buttons<\/a><\/li>\n<li><a href=\"#22\">Conciseness? Not Always.<\/a><\/li>\n<li><a href=\"#23\">Don\u2019t Be Personal<\/a><\/li>\n<li><a href=\"#24\">Try Gamification<\/a><\/li>\n<li><a href=\"#25\">Use the Magic of Storytelling<\/a><\/li>\n<\/ul>\n<li><a href=\"#3\">Get a Clear CTA Strategy that Shoots Your Conversions Through the Roof<\/a><\/li>\n\n<\/ul>\n\n\n\n<p>The clickety-clack of buttons excite every website owner.&nbsp;<\/p>\n\n\n\n<p>The more people click, the more leads you get, or the more sales you make. And the way you and we see it, your website\u2019s conversion rate goes up.<\/p>\n\n\n\n<p>But it\u2019s not that easy.&nbsp;<\/p>\n\n\n\n<p>Things are getting highly competitive and it takes more than a few shiny CTA\u2019s to make people stop and hit the button.<\/p>\n\n\n\n<p>To make your copy convincing enough for users, you need call-to-actions that guide them to make a sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">What Are Call to Actions: Do They Matter?<\/h2>\n\n\n\n<p>Every website has a funnel. Now, if you want to get more people into your sales pipeline, you\u2019d need to optimize your website for your target users.&nbsp;<\/p>\n\n\n\n<p>And for that, you may think a few compelling copies or intuitive designs may do the trick. But when it comes to making them hit the button, you need actionable, clear calls to action in your copy.<\/p>\n\n\n\n<p>The idea is to generate more leads, grab more views, make your products and services known or make your next big event a success. A well-planned <strong>CTA strategy<\/strong> can level up your sales by huge margins easily.<\/p>\n\n\n\n<p>Without CTA\u2019s, you can hook the users enough but not prompt them to do what you want them to do. This will leave the users confused or not interested enough to engage with your business.&nbsp;<\/p>\n\n\n\n<p>Effective call-to-actions can make all the difference. This is why you may see more successful <a href=\"https:\/\/www.thetechtales.co.nz\/custom-ecommerce-development-company-in-newzealand\">eCommerce websites<\/a>, dental clinics, educational institutions, or insurance companies on the rise.<\/p>\n\n\n\n<p>Whichever interactive medium you use (a website, an app or a landing page), CTA\u2019s are the holy grail of converting indifferent users to paying customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">How to Make Effective CTA\u2019s that Convert Your Audience<\/h2>\n\n\n\n<p>There\u2019s no rule of thumb to make your CTA\u2019s work, but here are some of the proven tricks to make the most of <strong>call to actions<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21\">1. Bring Some Contextuality to Your Buttons<\/h3>\n\n\n\n<p>We\u2019d hate to break it to you, but inserting CTA\u2019s in the middle of random text is tad ineffective and boring.<\/p>\n\n\n\n<p>At this point, you may only be thinking about readability. Call-to-actions are not supposed to break up longer paragraphs for the sake of making text easy on the eyes.<\/p>\n\n\n\n<p>Their job is to supplement the content you\u2019ve meticulously crafted \u2014 all of that will be for nothing if you have&nbsp;<\/p>\n\n\n\n<p>This is why context is important.&nbsp;<\/p>\n\n\n\n<p>Your CTA\u2019s need to sound like they are completing a sentence. Write them in a way that the reader picks up right from where they left in the content.&nbsp;<\/p>\n\n\n\n<p>Non-contextual CTA\u2019s lack clarity and they might even be ignored most times your users are on the website. No matter how \u201caction-oriented\u201d you make them, you can always refer to the content after which the button follows.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22\">2. Conciseness? Not Always.<\/h3>\n\n\n\n<p>You may often hear other marketing mavens saying your CTA\u2019s need to be \u201cto-the-point\u201d or \u201ccrisp\u201d but do they mean you have to achieve brevity at the cost of being relevant?<\/p>\n\n\n\n<p>The shorter, the better may apply to some pages and may not work with some other ones.&nbsp;<\/p>\n\n\n\n<p>First reason is they may look out of place and stuffed in large chunks of content.&nbsp;<\/p>\n\n\n\n<p>Second is that you could be missing out conveying what you could\u2019ve effectively done with a slightly longer CTA.<\/p>\n\n\n\n<p>However, when you\u2019re including a pop-up in your website, it\u2019s best to keep the CTA\u2019s short. Whichever sections on your website are meant to show urgency and the reader needs to take quick action, don\u2019t go for long phrases.<\/p>\n\n\n\n<p>This may be applicable for cart alerts, update on financial information, or a limited time-period sale. The user would always prefer 1-2 word call to action buttons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23\">3. <s>Don\u2019t<\/s> Be Personal<\/h3>\n\n\n\n<p>Don\u2019t shy away from going a little informal with your audience.&nbsp;<\/p>\n\n\n\n<p>Customized CTA\u2019s can convert upto <a href=\"https:\/\/www.sixthcitymarketing.com\/2023\/03\/24\/statistics-to-know-about-ctas-in-2023\/#:~:text=Customized%20CTAs%20Are%20Known%20to,sales%20funnel%20efficiently%20and%20quickly.\">42%<\/a> of your online visitors, if done the right way.&nbsp;<\/p>\n\n\n\n<p>People hate \u201cGet Started\u201d \u201cEnquire Now\u201d. They show no effort and seem to showcase a sales-y approach to your potential users.<\/p>\n\n\n\n<p>In fact, make them feel like they\u2019re wanting to say exactly what the CTA\u2019s tell.&nbsp;<\/p>\n\n\n\n<p>For instance, if in one paragraph you\u2019re talking about \u201c<em>The Secret to Making Fluffiest Pancakes<\/em>\u201d and inserting a CTA which says \u201c<em>Know More<\/em>\u201d, it will be a bit off-putting.<\/p>\n\n\n\n<p>Instead, you could try writing \u201cYes, Tell Me!\u201d and see how many clicks it can get.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24\">4. Try Gamification&nbsp;<\/h3>\n\n\n\n<p>You may prefer a simple website, but adding subtle animations to your buttons can also help in increasing conversions.<\/p>\n\n\n\n<p>There are many passive scrollers on the internet and even if they manage to land on your website stay for a few minutes, they\u2019ll never convert.&nbsp;<\/p>\n\n\n\n<p>They might doze off if they keep reading text and looking at the pictures on your website, and you don\u2019t want that.<\/p>\n\n\n\n<p>Interactive buttons reignite user attention and remind them to take action just in time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25\">5. Use the Magic of Storytelling&nbsp;<\/h3>\n\n\n\n<p>In one of the previous points we did say about avoiding lesser words, but writing a whole sentence isn\u2019t the best practice either.&nbsp;<\/p>\n\n\n\n<p>Your buttons need to have a flow. Writing independent information in pieces without including relevant CTA\u2019s may end up like a half-hearted effort to sell your product.<\/p>\n\n\n\n<p>This is where storytelling skills help.<br><\/p>\n\n\n\n<p>First off, you will need emphazising the problem. Then, you can say how it affects the user, enlisting their personal struggles and hiccups. Next, you can mention the solution and finally, say how it can transform their lives.<\/p>\n\n\n\n<p>This is similar to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/AIDA_(marketing)\">AIDA model<\/a> of copywriting that breaks down the user journey into simple, digestible bits for better user retention and conversion.<\/p>\n\n\n\n<p>For example, you can make your CTA\u2019s follow a series of actions that are inter-related. First CTA could talk about \u201cSign Up\u201d . The second one could talk about \u201cLearn More\u201d, the other ones could point out to a freebie, finally converting the user.&nbsp;<\/p>\n\n\n\n<p>This defines your user journey and makes them parse your website from up to bottom.<\/p>\n\n\n\n<p>While it\u2019s true that people are getting less engaged by the day, but effective storytelling always works (and sells!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">Get a Clear CTA Strategy that Shoots Your Conversions Through the Roof<\/h2>\n\n\n\n<p>It might take you a while into knowing if your CTA\u2019s are the problem or your content isn\u2019t converting. But in the meantime, you can get experts\u2019 advice on how to optimize your website or landing pages for your users which includes a proven strategy for call to actions.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.thetechtales.co.nz\/\">The Tech Tales<\/a>, we\u2019ve got a team of copywriters, and digital success analysts who will take a look into your website thoroughly. Our team will give you an accurate picture of what\u2019s working, what\u2019s not and what can be done.&nbsp;<\/p>\n\n\n\n<p>We have tons of methods to ensure your CTA\u2019s work, such as A\/B testing them, channeling your content through more successful media and bringing organic views so you can see the money coming to you.<\/p>\n\n\n\n<p>Still thinking? Give us a call and get a free 30-min consultation on your digital journey \u2014 there\u2019s nothing we can\u2019t help you with \ud83d\ude42&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"tel:09-869-3766\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd9BoWH49-j7_HDbEZz3OW4pGfqKbCMBnbwd2R8wof_1w_VTM5hTV8CYxpLL6YX2ZY7tpqZDGzi66amHDZialah2sKzwyQ-EatTPl2lpvkIEim6CxSWUqgReZuC86YWAVH223nEmk8AiMCy9mZbH7nRpD1K?key=USDJ6IIHKGc9csUDBrrQuA\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"tel:09-869-3766\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TABLE OF CONTENTS What Are Call to Actions: Do They Matter? How to Make Effective CTA\u2019s that Convert Your Audience Bring Some Contextuality to Your Buttons Conciseness? Not Always. Don\u2019t Be Personal Try Gamification Use the Magic of Storytelling Get a Clear CTA Strategy that Shoots Your Conversions Through the Roof The clickety-clack of buttons&hellip; <a class=\"more-link\" href=\"https:\/\/www.thetechtales.co.nz\/blog\/how-to-drive-more-clicks-on-your-website-increase-conversions\/\">Continue reading <span class=\"screen-reader-text\">How to Drive More Clicks on Your Website &amp; Increase Conversions<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive More Clicks on Your Website &amp; Increase Conversion<\/title>\n<meta name=\"description\" content=\"Want boosted conversions faster? 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