{"id":721,"date":"2024-07-12T07:00:03","date_gmt":"2024-07-12T07:00:03","guid":{"rendered":"https:\/\/www.thetechtales.co.nz\/blog\/?p=721"},"modified":"2025-06-17T09:53:52","modified_gmt":"2025-06-17T09:53:52","slug":"is-your-seo-agency-actually-helping-5-signs-to-watch-out-for","status":"publish","type":"post","link":"https:\/\/www.thetechtales.co.nz\/blog\/is-your-seo-agency-actually-helping-5-signs-to-watch-out-for\/","title":{"rendered":"Is Your SEO Agency Actually Helping? 5 Signs to Watch Out For\u00a0"},"content":{"rendered":"\n<p><strong>TABLE OF CONTENTS<\/strong><\/p>\n\n\n\n<ul class=\"table-ofContent\">\n<li><a href=\"#1\">Why Your SEO Agency Might Not Be the Right Fit<\/a><\/li>\n<ul>\n<li><a href=\"#11\">Stagnant Results &#8211;<\/a><\/li>\n<li><a href=\"#12\">Unrealistic Promises<\/a><\/li>\n<li><a href=\"#13\">No Strategy in Place<\/a><\/li>\n<li><a href=\"#14\">Sudden Drops in Traffic<\/a><\/li>\n<li><a href=\"#15\">Search-engine First Approach<\/a><\/li>\n<li><a href=\"#16\">A Questionable Link Building Practice<\/a><\/li>\n<\/ul>\n<li><a href=\"#2\">Partner with a Trusted Agency that Believes in Authentic Results<\/a><\/li>\n\n<\/ul>\n\n\n\n<p>SEO is an investment in growth. When started along the right lines, it can get you places, perhaps even to the first page of search engines.&nbsp;<\/p>\n\n\n\n<p>Since SEO is so vast and not everyone\u2019s expertise, you may be thinking of entrusting your website\u2019s SEO or may have already hired an agency.&nbsp;<\/p>\n\n\n\n<p>Of course, when experts are in charge, everything\u2019s great. <strong><em>Except,<\/em><\/strong><\/p>\n\n\n\n<p>When the SEO team is not on your side. They\u2019re working in the shadows, emptying your bank every month, with no quantifiable results or accountability in sight.<\/p>\n\n\n\n<p>If you think you\u2019ve made a mistake hiring an SEO agency and want to be sure, keep reading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Why Your SEO Agency Might Not Be the Right Fit<\/h2>\n\n\n\n<p>Here\u2019s why you may need to let go of your <strong>SEO company NZ<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11\">1. Stagnant Results &#8211;&nbsp;<\/h3>\n\n\n\n<p>Most SEO teams may start out on a good note. Identifying competitors, selecting the right keywords, publishing content, etc. The beginning feels like a fresh start, not too far from achieving the targets. You believe if the work is getting done, the results will show up.<\/p>\n\n\n\n<p>The problem is when you see no progress despite several months of performing the same activities.&nbsp;<\/p>\n\n\n\n<p>Usually, it takes 7-8 months to reflect your website rankings based on certain keywords. It\u2019s weeks of <a href=\"https:\/\/www.thetechtales.co.nz\/content-marketing-company-in-newzealand\">content marketing<\/a>, off-site and on-site SEO, and mobile optimisation that leads to these small but significant results.&nbsp;<\/p>\n\n\n\n<p>SEO is a medley of these operations undertaken together to achieve a common goal i.e. to get more visibility. If any or all of these are not working, the SEO team will know. It will take no time to analyse it and shift the focus to a better alternative.<\/p>\n\n\n\n<p>Not having an adequate response or you think making up excuses is a sign to reconsider your contract with an agency that doesn\u2019t know what it\u2019s doing in the first place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12\">2. Unrealistic Promises&nbsp;<\/h3>\n\n\n\n<p>Does your agency sound like any of this &#8211;<\/p>\n\n\n\n<p><em>\u201cWe can guarantee you 1st position on Google\u201d<\/em><\/p>\n\n\n\n<p><em>\u201cWe\u2019ll boost your traffic within 2-5 months of performing SEO\u201d<\/em><\/p>\n\n\n\n<p>First off, there\u2019s no such thing as \u201cguarantee\u201d in SEO. An experienced person performing SEO would know there\u2019s no shortcuts to success when it comes to search engine optimisation, even if the bar for competition is low.<\/p>\n\n\n\n<p>So, claiming to be in 1st position is almost always a bluff. This is because rankings constantly shift every second, owing to the number of websites making changes every time.&nbsp;<\/p>\n\n\n\n<p>There are many other websites related to yours, perhaps your competitors that may make changes to their pages which the search engines will always reflect in the search results within the blink of an eye.<\/p>\n\n\n\n<p>This will keep reshuffling the page every time changes are made to a website. Some websites may gain a higher position, while others may lose the rank for certain keywords.&nbsp;<\/p>\n\n\n\n<p>Second, claiming to boost your traffic in a few months is a red flag in itself. While the agency may be confident that their SEO services will be worth it, it\u2019s possible that you may not even see the results for the first 6 months of starting the project!&nbsp;<\/p>\n\n\n\n<p>For a trusted SEO agency that has seen it all, it would never guarantee something that it isn\u2019t sure of. It can only do what\u2019s best for your business i.e. perform legitimate <a href=\"https:\/\/www.thetechtales.co.nz\/seo-company-in-new-zealand\">search engine optimisation<\/a> techniques to rank better.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf0wtyjXSzIs1T99fUFCs3Q3y-otEDvPebxfs47eXkvC8T5Qwb0Ynk3A_lG8CyIFbaGDxBdq-s0l6V1nY7lqCBOVn8DPOBLRit0Wez1eE4MnDN_wNq-40sFdRmVwih9YhPWSL6DMfryvsRq8JYOIC5MfPk?key=Z0Vh3ieTolM7yoNqW-h1Ow\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"tel:09-869-3766\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13\">3. No Strategy in Place&nbsp;<\/h3>\n\n\n\n<p>You have every right to know what your SEO company is doing with your business&#8217;s website and money. Good agencies are capable of describing the approaches and tactics they plan to utilise on your website.<\/p>\n\n\n\n<p>When looking for SEO services, it\u2019s best practice to look into their prior accomplishments, techniques, the kind of links they create, and so on. If they hesitate to reveal any facts, they\u2019re not taking your project seriously.<\/p>\n\n\n\n<p>The right SEO company will always keep you informed. That&#8217;s because the work they do may do irreversible harm to your business. They must submit regular progress updates. The organisation must also provide you with plans for upcoming activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.4\">4. Sudden Drops in Traffic&nbsp;<\/h3>\n\n\n\n<p>Dips in traffic are normal. Search engines like Google release algorithm updates every now and then to help users navigate their search journey. The thing is, your partner SEO agency should be able to defend these dips.<\/p>\n\n\n\n<p>An experienced SEO professional knows what to look forward to and what to prepare for. They would always protect your website against any blows and come up with adaptive strategies to balance out the situation.<\/p>\n\n\n\n<p>If they have no clue or are not responsive to such a scenario, chances are you\u2019ve entrusted your website to a team that doesn\u2019t value your project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15\">5. Search-engine First Approach<\/h3>\n\n\n\n<p>SEO is a priority for many businesses these days because it gets them noticed on search engines, particularly Google.&nbsp;<\/p>\n\n\n\n<p>But here&#8217;s the catch: discussing with your SEO agency shouldn&#8217;t be limited to ranking. You should also be able to generate leads and conversions. Why? Because being ranked first is nothing if it does not materialise into sales.<\/p>\n\n\n\n<p>Be aware of SEO agencies who are preoccupied with search engines while disregarding leads. Here&#8217;s a hint from Google: their most recent page experience improvement focuses on user experience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The idea is to make websites appealing to users. Google thinks that this leads to corporate success, since satisfied users become engaged customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16\">6. A Questionable Link Building Practice<\/h3>\n\n\n\n<p>Scam Alert! You may be contacted by an SEO provider that will talk at great length for creating backlinks. While backlinking is an important part in your SEO strategy, it\u2019s not the only one.<br><\/p>\n\n\n\n<p>Many SEO agencies may end up creating low-quality backlinks that are unrelated to their website. If they sense your inability to distinguish between a good and a terrible backlink, they will keep duping you forever.&nbsp;<\/p>\n\n\n\n<p>Not only can poor backlinks put your website at risk of being penalised, it can also create technical debt for you in the long run.&nbsp;<\/p>\n\n\n\n<p>Powerful backlinks located on high authority websites are still evaluated since they increase confidence in your company site. However, Google strictly outlaws link exchange, link purchase, non-natural link schemes, low-quality connections, and so forth.<\/p>\n\n\n\n<p>Google suggests that you generate relevant and original content that will grow in popularity spontaneously. This allows other websites to establish relevant and high-quality connections to your site. In other words, Google prioritises link earning over link creating.<\/p>\n\n\n\n<p>Furthermore, if your SEO company has a blog network and adds links to your business website, remove them as soon as feasible. They are doing it to create links off of you, and in no way they\u2019re entitled to use your website like this.<\/p>\n\n\n\n<p>It is not suggested that your SEO company link your website to theirs, either via a sidebar or footer widget. It&#8217;s typical practice these days, particularly among web designers. They do this to promote their work.<\/p>\n\n\n\n<p>However, this is not the case for SEO firms. And it is not conventional for the public to know that you had someone help you with your SEO. It is your company, and you may choose not to inform anyone. Don\u2019t allow any SEO agencies to trade links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">Partner with a Trusted Agency that Believes in Authentic Results&nbsp;<\/h2>\n\n\n\n<p>It\u2019s okay to end up with an agency you thought would be the best fit for your business but things didn\u2019t work out like you expected. The earlier you realise this and let them go, the better it is for your business.<\/p>\n\n\n\n<p>And yes, the SEO industry is replete with inept agencies out there. That\u2019s why you should look out for any red flags that may waste your time and resources in the long run.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve already hired an SEO agency, you can always come back to this blog and figure out whether they keep your best interests in mind or not.<\/p>\n\n\n\n<p>Don\u2019t want to see your money go down the drain? <a href=\"https:\/\/www.thetechtales.co.nz\/contactus\">Set up a call<\/a> with us and we\u2019ll guide you through!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TABLE OF CONTENTS Why Your SEO Agency Might Not Be the Right Fit Stagnant Results &#8211; Unrealistic Promises No Strategy in Place Sudden Drops in Traffic Search-engine First Approach A Questionable Link Building Practice Partner with a Trusted Agency that Believes in Authentic Results SEO is an investment in growth. When started along the right&hellip; <a class=\"more-link\" href=\"https:\/\/www.thetechtales.co.nz\/blog\/is-your-seo-agency-actually-helping-5-signs-to-watch-out-for\/\">Continue reading <span class=\"screen-reader-text\">Is Your SEO Agency Actually Helping? 5 Signs to Watch Out For\u00a0<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.13 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your SEO Agency Actually Beneficial? 5 Alert Signs<\/title>\n<meta name=\"description\" content=\"Find out if your SEO agency is truly beneficial. 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